He was awarded a prize for optical illusion of 2016 and anyone can replicate it using the so-called “core” of toilet paper rolls.

Tissue Italy, the network behind the iT’s Tissue event, has named Marco Dell’Osso in the new role of Executive Vice President.

How has advertising tackled the burning issue of “poop”? Here’s a digression that explores the topic: from the beginning, when the subject was practically taboo, to more modern ways of tackling the issue.

Advertising is one of the most reliable indicators of the mood and taste of any given society. Let’s embark on a journey through the history of advertising for kitchen paper products to discover how we were and where we are today.

Which is the most hygienic method? What role do beliefs and prejudice play in determining that “feeling of cleanliness”?

Cascades Tissue Group has won the iT’s Tissue-sponsored Tissue Innovation Award at the annual PPI Awards for its Fluff bathroom tissue and Tuff paper towel ranges.

Identifying and anticipating trends is foundational to defining winning business strategies. Let’s enact a futuristic scenario of consumption by projecting ourselves into the year 2067.

We are counting the hours until the PPI Awards for the announcement of the It’s Tissue-sponsored Tissue Innovation Award. Watch this space for the result.

Not just for dissemination and storing of knowledge. It is only thanks to paper that we can count analysis among the tools of thought.

The 12 companies of the It’s Tissue Network will be present at MIAC 2017, the International Exhibition of the Paper Industry, taking place from 11 to 13 October in Lucca, Italy...