Launching it, using it to improve hygienic conditions, eliminating its supply, distributing it free of charge or removing it from schools. With toilet paper you can not only do politics, you can also make a revolution!
Discovering It’s Tissue 2018: getting to know Lucca, for centuries the cradle of the technology that lies at the base of paper production.
Here, where passion and energy merge into one, lies an enchanting city that never stops amazing. Its roots are embedded in a deep past, in the churches that rise on every corner, in the sumptuous villas and cached gardens.
12 companies, 12 visions, 12 excellences, 12 ways to change the world, 12 interpretations of a unique territory that has always opened up new roads. This is It's Tissue. Not a trade show but a place where energy and ideas blend together and multiply, giving tissue production a heart & soul.