December 11, 1973 fell on a Tuesday, the most unusual Tuesday in the history of the tissue industry. A few days later, Americans stormed supermarket shelves, buying up all the toilet paper supplies. The same thing happened in 2020. But what will 2022 be like for Tissue products? Are we facing stable changes in consumption or… an illusion?
From the unpredicted explosion in consumption to the rise of conscientious consumption, from 15 critical changes in values to Mindful Mondays, there have been a series of market mutations that now require a significant evolution of the tissue paper sector.
Since childhood, the ability to defer desire is predictive of leadership qualities. But directing a group of people today requires something else, starting from a taking step back in terms of control.
Technology and automation alone are not enough. It takes intelligence, too. A plant governed by AI transforms production (but also the life of the technical manager!)
