10 things to know about Industry 4.0
Everyone is talking about it, so the converting process towards Industry 4.0 deserves to...
How has advertising tackled the burning issue of “poop”? Here’s a digression that explores...
iT's Tissue Point
Don’t miss our in-depth analyses. Also discover some of the industry’s lesser-known facts, read case histories and reflect on the major topics affecting the future of the industry.
The role of product innovation for an “underrated” organ
How toilet paper can and must change after the discovery of the “second brain”.
In the...
How to hang a toilet roll: a definitive guide
In recent years – with the aid of social networks – a heated debate has ensued on how to hang a...
A toilet paper roll that is square… no, round… no, squaround!
He was awarded a prize for optical illusion of 2016 and anyone can replicate it using the...
The history of tastes through advertising: part II – toilet paper
The history of tastes through advertising: part I – kitchen towels
Advertising is one of the most reliable indicators of the mood and taste of any given...
Electric dryers or disposable hand towels?
Which is the most hygienic method? What role do beliefs and prejudice play in determining that...
The geography of consumption 50 years from now: where will tissue be in 2067?
Identifying and anticipating trends is foundational to defining winning business strategies....
The contribution of paper to the history of thought
Not just for dissemination and storing of knowledge. It is only thanks to paper that we can...